Today, Hugo Boss is a well known global fashion empire with a chain of shops in 102 countries, more than 5000 stores and an annual turnover of over half a billion dollars.
The strengths initially generated by the substantial and sustained success of the BOSS brand – first introduced as a classical men’s businesswear line in the 1970s have been extended to a range of other fashion segments. BOSS is the division tailored towards elegant businesswear, up-to-date casualwear and performance sportswear. Those who demand exceptional materials, craftsmanship and exclusivity will appreciate the luxurious tailored fashions of BOSS Selection. BOSS fragrances are for the discerning modern man.